The Communicators Private Limited
The Communicators Private Limited is the first company to have established Pakistan’s first private FM station called FM 99 from Islamabad. Sheikh Najib Ahmed and Sheikh Waseem Ahmed set up the company. However, internal differences split the family and Najib took over the company with 67% shares followed by 19% shares by his wife Fakhira Ahmed and rest of shares are owned by little known Bashir Ahmed.
Limited Liability Company
The company affairs are Najib family affairs. Both Najib Ahmed and his wife, Fakhira Najib, are running the business together and were able to make FM Power99 a major brand in the country’s radio sector. Both have qualifications and experience in radio broadcasting. Both play individual roles to keep pace with fast changing business models as well as taking close look at local issues to focus on in radio programmes and increase listenership. Their radio station was ranked the 5th station among top 10 stations in the country, according to Gallup Pakistan audience data for 2018.
Before launching his own channel FM99 Najib Ahmed was a director in state public broadcaster Radio Pakistan. He is also programme director at the FM 99. Ahmed brought private sector broadcasters together to form a platform called ‘Association of Independent Radio’ to protect private FM radio stations’ rights. His wife, Fakhira Najib is Power 99’s managing director. She also leads an interactive radio instruction programme designed to improve literacy rates in public schools of Islamabad at Power Foundation where she serves as CEO. The project is called ‘Broadclass – Listen to Learn’.
Najib holds 67% of shares at the Communicators Private Limited, whereas Fakhira holds 19%. The remaining 14% are held by Bashir Ahmed, most likely a family member.
Other Radio Outlets
FM 99.4 Abbotabad (Missing Data)
FM 99 Vehari (Missing Data)
Other Online Outlets
The Communicators (Private) Limited
Affiliated Interests Founder
founded the Power 99 FM station in 2003. He has a rich experience in broadcast media. Before launching his own channel FM99 he was a director in state public broadcaster Radio Pakistan. He is also programme director at the FM 99. He has been instrumental in making the channel a top brand since Pakistan liberalized its airwaves for private broadcasters in 2002. Ahmed brought private sector broadcasters together to form a platform called ‘Association of Independent Radio’ to protect private FM radio stations’ rights.
ATS Centre, AKM, Fazal-ul-Haq Road, A Block,
Blue Area, Islamabad.
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Other Influential People
is Power 99’s managing director. She also leads an interactive radio instruction programme designed to improve literacy rates in public schools of Islamabad at Power Foundation where she serves as CEO. The project is called ‘Broadclass – Listen to Learn’. She is a shareholder at The Communicators Private Ltd and is married to Najib Ahmed, the found and CEO of Power 99.
An information request was sent to the company on 23 January 2019 through a courier as well as by email. The email bounced back and sent again after getting another email address from the company’s FM 99 office in Islamabad. A reminder was couriered on 15 February 2019 and emailed on 17 February 2019. The media outlet did not respond. The station, however, provides some information about its management, including CEO on its website.