Context
Pakistan is ethnically, linguistically and culturally a diverse media consumer society of over 200 million – among the top five most populous countries on the planet. Volatile politics and wavering economic conditions for most parts have ensured the media in Pakistan has a boisterous history with thousands of journalism and entertainment outlets vying for people’s attention on current affairs despite unceasing battles with censorship. Even though technology has transformed both the media landscape and its operational dynamic in the new millennium, including the media economy, remaining stuck with first generation media law is stifling the media sector.